Why is talc-free makeup important, and how does it fit into PUR’s mission?Updated 2 months ago

Talc is a common ingredient in many makeup formulas, but it’s not something we believe should be part of your beauty routine. Talc can sometimes cause irritation and dryness, and we're committed to making makeup that’s safe for all skin types, especially sensitive skin. That’s why at PUR Beauty, we've removed talc from our formulas and replaced it with better alternatives—such as minerals and skincare-infused ingredients—to deliver products that enhance your complexion without compromising your skin’s health.