The best way to find your perfect match is to use our Shade Finder tool on purcosmetics.com or visit an Ulta Beauty store for in-person assistance. When testing shades, apply along your jawline&#x2014;the right shade should blend seamlessly into both your face and neck.

The best way to find your perfect match is to use our Shade Finder tool on purcosmetics.com or visit an Ulta Beauty store for in-person assistance. When testing shades, apply along your jawline—the right shade should blend seamlessly into both your face and neck.

How do I choose the right foundation shade?

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How do I choose the right foundation shade?Updated 2 months ago