Finding your perfect shade just got easier! Use our Shade Finder tool to discover the ideal match for your skin tone. Simply answer a few quick questions&#x2014;or use the Virtual Try-On feature to see how shades look on you in real time using your phone or computer camera. Here&#x2019;s how it works: Visit any complexion product page. Click &#x201C;Find My Shade&#x201D; to launch the tool. Choose to answer a few questions or try on shades virtually. Get instant recommendations tailored to your skin tone and undertone. It&#x2019;s fast, easy, and helps take the guesswork out of choosing the right shade. Still unsure? Our customer service team is happy to help with personalized recommendations

How do you suggest that I match my skin tone?

Learn if we offer online quizes to help find products.

Yes, you can access the quiz on our website through our navigation or through links on all of our complexion product pages.

Do you offer a shade finder quiz?

Learn how to find the right foundation shade.

The best way to find your perfect match is to use our Shade Finder tool on purcosmetics.com or visit an Ulta Beauty store for in-person assistance. When testing shades, apply along your jawline&#x2014;the right shade should blend seamlessly into both your face and neck.

How do I choose the right foundation shade?

Identifying your undertone helps you choose the most flattering foundation shade: Cool undertones: Skin has pink, red, or bluish hues. Veins appear blue. Silver jewelry looks best. Warm undertones: Skin has golden, yellow, or peach hues. Veins appear greenish. Gold jewelry looks best. Neutral undertones: A mix of both warm and cool tones. Both gold and silver jewelry suit you.

How do I find my undertone?

Shade & Product Selection

About Us

What does PÜR Mean?

Do you test your products on animals?

Wholesale Requests

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PR & Brand Ambassador Requests

Careers

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What is Astral Brands?

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Refer-A-Friend

Gift Cards

New Customer Welcome Offer

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Subscribe and Save

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Subscriptions

Do your products contain parabens?

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What is the best-selling product from PUR Beauty?

What are the 4 ways to use 4 in 1 Pressed Mineral Makeup?

What does “skincare-infused makeup” mean?

What is Ceretin Complex?

What do I wear under my foundation?

What are the benefits of the 4-in-1 Pressed Mineral Makeup?

Do I use setting powder before or after foundation?

What are the benefits of the 4-in-1 Love Your Selfie?

What are the benefits of the 4-in-1 Tinted Moisturizer?

What are the benefits of the 4-in-1 Sculpting Concealer?

Products & Ingredients

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Product Authenticity & Retailers

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Try Before You Buy